This makes it possible to have a virtual tour of the retail space and see what customers see.
With visual planograms, it’s also possible to use image recognition software to automate planogram compliance checks, instead of manually matching every SKU on the shelves to its location in the planogram. Image-based planograms are a lot easier to use, since they use actual product images superimposed on the shelf-space diagram.While there may be an accompanying visual representation of the shelf space, these plans do not usually include any product images. Written planograms are less user-friendly, since they consist only of text and numerical values to indicate the intended location of each SKU in the store.The biggest difference is whether you’re using a simple image-based plan or an interactive solution like a virtual store walkthrough or planogram video. Planograms come in various forms, so there is more than one method for reading them.
Ideally, these planograms should be based on predefined templates for a more consistent experience for both shoppers and staff. This is why retailers should have a separate planogram for each store. To ensure an optimal shopper experience, reduce waste, and manage inventory effectively, it is essential that planograms correspond with the physical space and layout of each store. For example, supply chain disruptions are a common barrier to planogram compliance. This lack of compliance might occur when people don’t know how to read a planogram, but external factors may also be to blame. However, it often happens that planograms don’t match up with the desired in-store experience. Planograms must be adapted to each retail store location and the unique needs of their customers. This is great for bringing the planogram to life and garnering a better understanding of the customer experience.Ī carefully designed planogram shows the optimal location of every SKU. Although planograms are usually images, more sophisticated solutions use videos and other formats to create a complete, 360-degree virtual walkthrough of the store. These solutions play an important role in sales and inventory management.
These days, most planograms are digitised and drawn up using specialised planogramming software. Learning how to read a planogram is important for ensuring it aligns with the actual state of your store shelves, as well as finding opportunities for improvement. Retail sales teams create planograms to provide better shopping experiences, while also giving staff a roadmap that tells them where each item belongs. Here's how to read a planogram in both image and video formats.Ī planogram is a visual representation of a retail store that shows where products are placed on the shelves. Planograms are essential for retail strategy execution.
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